Packaging
Still referred to by the misguided as the silent salesman. Packaging can drive sales but in a much more subtle way than it has previously done. Less is more. Customers have become more sophisticated and are more demanding with regards to environmental credentials of the brands they buy. The totem for this is your packaging. Get it wrong and you've missed an opportunity.
We deliver improved packaging that also lowers environmental impact. Reducing packaging reduces both costs and carbon footprint. It can also reduce volumetric size and therefore transport and logistics impacts. Oh, and don't forget, eco-design of packaging helps you meet legal requirements in relation to two pieces of packaging regulation. Tends to focus the mind.
We have developed a simple to use design and environmental assessment tool that compares the environmental impact of different packaging options taking into account carbon footprint, weight, recyclability, recycled content, volumetric efficiency, transit impacts and product/packaging ratio.